Forget Black Friday, 'Giving Tuesday' campaign promotes holiday generosity

Forget Black Friday, 'Giving Tuesday' campaign promotes holiday generosity

There’s Black Friday, Small Business Saturday and Cyber Monday, but it’s Tuesday that’s causing some to stop and really think about what the holiday season means.

This year, there’s a push for a day of giving thanks: Giving Tuesday.

“Giving Tuesday is a campaign to create a national day of giving at the start of the annual holiday season,” says Richard Bray, with the Washington State Arboretum, which is one of the nationwide partners in the campaign.

The campaign aims to celebrate and encourage charitable activities that support nonprofit organizations.

“Giving Tuesday is a call to each of us to refocus attention during the holiday season on helping the needy, caring for the environment and assisting other important causes after our Black Friday and Cyber Monday shopping sprees,” Bray says.

To spread the word, the campaign is taking to social media, asking participants to use the hashtag #GivingTuesday on Twitter and sharing the idea on Facebook.

Visit the Giving Tuesday website to view all the ways families, communities and individuals can give back.